New York Local SEO Service
If you’re a local business trying to increase traffic to your website and physical location, you must perform New York Local SEO. Why? Because no one is using the Yellow Pages anymore to find information about local businesses. They are on the Internet looking for a company to purchase goods and services from. In fact, not only are they on the Internet, but they are on their mobile devices and cell phones ready to visit your location after they find out information about your business. Need proof? Here are some local statistics that will give you insight into how consumers are using the internet:
• 100 million people a month use Google Maps from their mobile phones to find directions and information about a local business.
• 90% of online commercial searches result in (physical location) purchases
• 82% of local searchers follow up offline after they perform a search online
• 74% of Internet users perform a local search
• 66% of Americans use online searches to locate a local business
• 54% of Americans have substituted the Yellow pages for the Internet and local search
If you’re a small business owner, how do you capitalize on this growing trend of internet consumers? You implement an effective New York Local SEO campaign designed to increase your website visibility and eventually your sales.
When you are living in a competitive place like New York, you have to stand out and make your business noticeable. Local online marketing is your ticket to success. However, there are 5 critical components to an effective local SEO strategy.
5 Critical Factors to New York Local SEO
New York Local SEO: Google Profile
If you want to catapult your business to the first page of Google, list your business on Google Places. By doing so, you are verifying that you are a real business. This way you can optimize your local profile to get more local traffic.
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New York Local SEO: Keywords & Categories
When it comes to local online marketing, you must place relevant keywords in the categories section of your local profiles. Your keywords should be an exact match of what your prospect is looking for. For example, if you are a dentist trying to get more traffic, and your prospect is looking for “ New York Dentist”, you want to make sure your keywords are exactly that and not “ Dentist New York.” However, the beauty of the categories section is that you can optimize it for a variety of different keywords.
New York Local SEO: Reviews
Consumer reviews are important because they give information about a business. Reviews from other customers can help prospective customers decide if they want to visit your establishment or not. The number of reviews has an impact on your search engine rankings. Whether your reviews are good or bad, you should have a review strategy in place to get more reviews from your customers.
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New York Local SEO: Citations
Citations are important information about your websites such as your business name, your phone number, and physical address. The key to citations is being consistent with how you list your business on various platforms. For example, if your business name was ACME, INC, it should appear as ACME, INC, and not Acme, Incorporated, or any other variation of your corporation. The way you list your business in your local profile is the same way you should list your business in local and niche directories. A critical part of an effective citation strategy is to list your business citations on a wide variety of directories. The following are some of the most popular directories:
- Google My Business
- Insider Pages
- Angie’s List
- And much more
The key to a New York Local SEO campaign is to be consistent, achieving high rankings doesn’t happen overnight. However, if you implement all the critical factors of a local SEO campaign, you can see results in a short period. A mixture of good reviews, quality citations, relevant keywords, and being present on your local profiles will help you maximize your online visibility while increasing your profits. Local online marketing is the new way to get more website traffic and sales.
The Yellow Pages are virtually extinct; your best customer is online looking for your business. If you want to get found online and increase sales, you must build an online presence. Google Maps and Local SEO is a surefire ways to get increased rankings and increased sales. Call us now to learn more about how we can help you improve your local online presence.